There is a group of girls wearing women's workout clothes on Instagram, who turn enviable life fragments such as simple meals into, fitness, vacations, and parties into refreshing pictures, package consumer goods as conditions for a happy life, and jointly create the American Girl Aesthetic that is sweeping social media. In today's social context where everyone pursues a "relaxed feeling"w, the rise of the American Girl Aesthetic is not only a fashion trend, but also a cultural phenomenon.
The Epitome of a Prosperous and Orderly Lifestyle
Girl Aestetic is the imagination of wealthy white women in North America, especially California, in the domestic social circle: they usually wear women's workout pants to exercise, use Stanley thermos to replenish water at any time, and wear UGG thick-soled cotton shoes to shuttle between gyms, universities and dreamy homes. Their seemingly casual outfits, tight bodies that can only be obtained through fitness, and confident and bright smiles that do not know what "hardship" is, seem to show their innate superiority better than any luxury item.
The implication of a good life is the key to the white girl style sweeping social media. Among them, tight women's workout clothes, Rhode lipstick phone cases and Stanley thermos are called the white girl three-piece set. Having money and leisure, doing things as you like without considering the cost-effectiveness, the sense of relaxation greatly attracts young people who are busy and stressed out nowadays. Rather than saying that everyone is imitating the lifestyle of white women, it is better to say that what girls dream of is the mental outlook of having never suffered and having a high sense of worth.
Woman Style
The popularity of the American girl style symbolizes the change in consumers' concept of old-fashioned luxury. In the traditional sense, refined life means that white-collar workers save up several months' salary to buy a brand-name bag to show their superior lifestyle. The core of the white girl style is precisely a new interpretation of superior life. This superiority and refinement starts from the happiness of the self, focuses on relaxation of the mental state, and pursues self-discipline, health, and balanced living habits. In this context, functional clothing with sports and fitness as the key elements extends to multiple styles, and with a more practical and daily dressing style, it has become an important carrier of the new life attitude of the white girl aesthetic.
Celebrity Effect
Wearing expensive yoga clothes has become a detail of self-disciplined fitness and having money and leisure in the aesthetics of white women. Fitness is the core lifestyle that shows the aesthetics of "white women". Represented by Kendall Jenner, domestic and foreign female stars have shown their own unique style concepts in their dressing. Abroad, fitness is regarded as a combination of fashion and lifestyle. Capri pants (three-quarter pants), cycling pants and other tight clothing can perfectly show the body curves while conveying a confident attitude.
The popularity of American Girl Aesthetic symbolizes the change in consumers' concept of old-fashioned luxury. In the traditional sense, refined life means that white-collar workers save up several months' salary to buy a brand-name bag to show their superior lifestyle. The core of the white girl style is precisely a new interpretation of superior life. This superiority and refinement starts from the happiness of the self, focuses on relaxation of the mental state, and pursues self-discipline, health, and balanced living habits. In this context, functional clothing with sports and fitness as the key elements extends to multiple styles, and with a more practical and daily dressing style, it has become an important carrier of the new life attitude of American Girl Aesthetic aesthetics.